Posts Tagged ‘Information management’

Proposal Using Collaborative Filtering to Create a Win-Win-Win Situation and Engage People With UBS Has Been Awarded

January 24th, 2010

Amancio Bouza with the golden brain trophy

Amancio Bouza holding the golden brain trophy for his proposal using collaborative filtering to create a win-win-win, build trust for clients and engage clients with UBS

The Swiss banc UBS, one of the leading players in the global financial market, announced a contest on how Web 2.0 may help the UBS.
In particular UBS was looking for Web 2.0 concepts between 5 and 10 pages focusing on UBS client facing applications such as mobile or E-banking. In the contest description, the UBS described their daily business and main targets such as young urban people that participate already in the world Web 2.0 such as Facebook and Wikipedia, etc. . The participant were requested to hand in a proposal of how Web 2.0 can be applied to the UBS and provide explicit implementation details.

From my experience of the people interacting with the Web 2.0, I built the following user model:

  • like to share experiences and generate feedback
  • like to generate content and to contribute
  • want to be part of something bigger
  • trust other users more then experts based on the Wisdom of Crowds assumption
  • are intrinsic motivated
  • are connected everywhere and every time
  • do not honor guided help of experts or systems
  • want do discover and explore

Based on this user model, I described the challenges of client advisory in general, showed how collaborative filtering meets the user model of the Web 2.0 and how collaborative filtering faces these challenges to build trust between client and adviser, empower the client to explore new possibilities, create adequate personalized product and service bundles, etc. . In additon, I proposed an framework that extends the current advisory process with collaborative filtering.

Finally, my proposal on “Collaborative Filtering – A Driver to Enable Clients to Explore, Share Experience and Build Recommendations for Products & Services” has been announced by the UBS jury as one of the three winners.
Congratulations to the additional two winners:

In addition, it has been awarded with the golden brain trophy from Starmind, a platform where expert knowledge and solutions to specific problem are traded. My proposal has been evaluated by the UBS jury as “creates a win-win-win and trust for clients and engages client with UBS”.

Further information can be read on:

The contest has been announced on the 12th Web monday event in Zurich
On of the other winner published his proposal on “Go beyond ebanking of today”

Downloads

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I finished my master thesis on “Graph-Based Knowledge Browser for a CMS”

May 23rd, 2007

Knowledge Graph

Knowledge Graph


A week ago, the 16th of May, I finished my master thesis about an implementation of a graph-based knowledge browser for a content management system (CMS). Now, I spend time in relaxing and organising my next steps to the future. The current IT market is asking for graduates and I remark it every time taking a look to my email account, if you know what I mean ;) .

The time writing my master thesis was absolutely great. It was extremely work intensive, but great! I got a lot of support from my family and girlfriend, and from my friends too. Thank you at this point. Now, I know what it means to work from 7.30 to 23.00 over several months every day including the weekend. I experienced that working over 100 hours a week isn’t really efficient. You work not at 100% and your personal efficiency rate decreases every additional day. It’s not recommendable to work many over a long period of time. It does not only affect your work, if you know what I mean.

Anyhow, my thesis’s topic seems to be very attractive. During my research I got lots of requests from all over the world. A Professor from the St. Louis University in America was interested in using my tool for further research on Natural Language Processing (NLP). Other knowledge workers wanted to share experience. The results of my research and the potential of an interactive knowledge map for knowledge transfer leads me to possible future works. I just got some recommendations searching for venture capitalist to innovate my invention. We’ll see. It’s not the only project on my fingertips.

Abstract

The success of knowledge transfer is crucial in the area of knowledge management. Not only companies in outsourcing-relations have the need of successful knowledge transfer. Organisations have the need of successful knowledge transfer too in order to create market advantages. This thesis introduces a graph-based knowledge browser for a CMS to support the topic of knowledge transfer by providing ?shared material? for generating knowledge and providing easy access to knowledge by visualising knowledge as associative networks. Knowledge is presented as graph or radial layout in hyperspace. Web 2.0 technologies like AJAX and SVG are used for the implementation.

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My master thesis subject: Implementation of a Graph Based Knowledge Browser for a CMS

September 24th, 2006

To finish my studies and get the degree of Master of Informatics I have to work on a diploma thesis. My main interests are about knowledge management and I want to work on a diploma thesis about knowledge management. After searching at the institut of informatic for some interesting topics in the area of knowledge management I found somes. After talking with the super visors I decided to work on the following diploma thesis super vised by Benjamin J.J. Voigt:

>Implementation of a Graph Based Knowledge Browser for a CMS

Its about implementing a cutting edge knwoledge repository editor and browser by either connecting an exisintg prototype to a CMS backend or by rewriting entirely in AJAX and other WEB 2.0 technologies.
The CMS software is already defined and will be Microsofts Sharepoint Portal Server. I developed already a meta data repository tool and visualization for the central operational datastore at the ZKB, the third biggest banc of switzerland. I’m going to profit from the experiences at the ZKB.
The diploma thesis has some cool side effects too. I’m going to learn framkework of Microsofts Sharepoint, Web 2.0 and AJAX, three high value assets.

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My student project will be at the ZKB (Banc of Zurich)

June 17th, 2006
Project on meta data management at the Banc of Zurich (ZKB)

Project on meta data management at the Banc of Zurich (ZKB)

After some weeks of searching a provider of student projects, I decided to apply for one of the 7 student projects offered by the ZKB. The project is about an operational datastore being a part of the EAI (Enterprise Application Integration) at the ZKB.
Well, the challenges in this project will be to get and complete existing meta information of attributes and find a pragmatic solution to retrieve them. An other challenge will be to support non expert users to get data they are interested in by visualizing the information.

I heard a lot about the friendly people at the ZKB from other students who finished their student project already. After my meeting with the responsible man for this project I have the same impression: very friendly people and very professionel too. So let’s see what comes next in the next 3 months realizing a pragmatic prototype in my student project.

Some words about the ZKB:
The ZKB is one of the 3rd biggest banc in switzerland after the UBS and Credit Suisse. The institut is under the control of the departement of Zurich and is responsible for a availability of money for the Zurich . Over 4000 people are working for the ZKB. Not less then 1000 people are working only in the information technology domain. For swiss relations this banc institut is one of the biggest commercial organsiations offering jobs in informatics.

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